Some say they're stuck in the middle: too big for the guerilla, hyper-tactics of tiny companies. But too small to emulate everything a Fortune 500 company might do market itself. Now six months in, startup MidMarketer continues to gain credibility and readership by putting useful information on the table that is ideally scaled to the opportunities and limitations of the mid-sized marketing effort.
Proving that one size doesn't fit all.
Mid-marketers don't have the layers of personnel supporting a brand the way a large company does. At the same time, their Director of Marketing may not also be the CEO and administrative assistant, as with a start-up business. This is why www.MidMarketer.com gravitates toward the "fertile middle"-- serving up a unique mix of practical information, tailored guidance, and qualified resources just for the central segment.
For example, thousands of people have already visited the site and find the "lack of hype" refreshing. On that note, and for no cost, readers are invited to detect the presence of stale, overused hyperbole by running their marketing copy and content through the ever-popular "Decrapifier." All of the content is developed with a mindset of "less is more."
What makes MidMarketer unique and invaluable is its very specific target. Dan Swartz, Executive Editor notes, "The unique challenges that marketing people in mid-sized companies face often get overlooked. We believe great marketing content, tools, and resources shouldn't be focused on how big companies do it. MidMarketer isolates and satisfies the mid-market in a sorely-needed way."
Since inception, MidMarketer has published 12 "Perspective" reports on mainstream topics while stressing "how to" specifics and actually measuring success. Each extends far beyond boring case studies or irrelevant white papers--while isolating a specific strategic, creative, or tactical initiative presented in clear mid-marketer language.
As examples, the growing list of Perspective reports includes: The Trade Show Turning Point, Enterprise Marketing Management (EMM) Demystified, and Organic Search Engine Optimization: SEO fundamentals and processes.
Unique Certified Resources growing quickly
Finding trustworthy "partners" on the outside to handle specific marketing tasks can prove daunting. That's why MidMarketer has a section dedicated to what it calls "Certified Resources". Each member of this elite group has demonstrated a specific focus in working with and understanding mid-sized organizations. MidMarketer is actively searching out new resources that fit the mid-sized market for certification.
As you know, business can and does change by the day. For this reason, Executive Editor Dan Swartz has launched an entertaining blog specifically focused on daily insights and ideas the mid-marketer can actually appreciate and use.
Upcoming plans now reflect even more new ways to bring added value to the mid-sized marketing effort. In addition to the continuing evolution of new tools, partners, and Perspective reports, the development of live events, Webcasts, and a new MidMarketer Agency Network is in the works. The network will help MidMarketers connect with worthy MidMarketer-certified agencies (and those specific to their locations and needs).
MidMarketer is free to join. Simply register at http://www.midmarketer.com.
About MidMarketer.com
MidMarketer.com provides exclusive content developed from industry experts who are passionate about responding to the unique marketing needs of mid-sized organizations. It offers MidMarketers a wide range of practical tools, including twice-monthly Perspective reports shedding insight on a wide variety of timely strategic, creative and tactical topics. Regularly updated, members can also access certified resources that are handpicked for mid-sized organizations, as well as events focused on topics specifically for them.