IDG World Expo, the leading producer of world-class tradeshows and events, today announced that Best Buy has been selected as the official merchandising store for Macworld Conference & Expo, scheduled to take place January 14-18, 2008 at San Francisco's Moscone Center. Attendees will have the opportunity to purchase many of the products they see onsite, including Macs, Mac accessories, software products and accessories being demonstrated by exhibitors on the showfloor itself. Purchases can be made at the Best Buy store in the South Hall, and through two kiosks in the West Hall that connect to Best Buy's largest store: BestBuy.com.
"When we were approached to be the official merchandiser for this event, we were thrilled to have the opportunity to service attendees at the largest gathering of Mac enthusiasts in the world," said Wendy Fritz, vice president of computing for Best Buy. “We look forward to our first Macworld store and providing attendees with the unprecedented knowledge and expertise of our staff when making their purchasing decisions."
Best Buy will construct a store in Moscone's South Hall that features a look and feel similar to their actual Best Buy retail outlets. The store will host Best Buy's Blue Shirt staff and Geek Squad agents who can answer customer questions and schedule home set-ups and installations. Attendees can also purchase products through two Best Buy kiosks located in Moscone's West Hall that connect to Best Buy.com, presenting consumers with the option to carry products out, or have them shipped home.
"Overwhelmingly one of the most common requests Macworld attendees have had through the years is the ability to purchase products while visiting the show. We are thrilled to be working with one of the most innovative retailers in the world to provide our attendees the opportunity to see a product at the show, and then either buy it and carry it out, or purchase it online at one of the kiosks in West hall and have it shipped home," said Paul Kent, General Manager, Macworld Conference & Expo. "The Best Buy customer experience is a fantastic new addition to the show that attendees can look forward to."
For a complete listing and description of what's new at Macworld, visit www.macworldexpo.com.
About Macworld Conference & Expo
Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All™ (E For All™), E3 Media & Business Summit, GreenXchange Xpo™, LinuxWorld Conference & Expo®, Macworld Conference & Expo® and Next Generation Data Center™ (NGDC™). IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company