Tiffany Fluhme, President of Bella Jeunesse, announced today that her company has engaged the services of Custom Essences, Somerset, NJ, to provide proprietary scents and blended fragrances for her beauty product line. Bella Jeunesse will target young ladies age 14 to 22 and will launch late spring 2008.
"We researched many great fragrance houses," said Tiffany Fluhme. "When we met John Rush from Custom Essence we were immediately impressed by his grasp of our need to create scents that appealed to our demographic, not necessarily their mothers. Bella Jeunesse is about serving and treating young ladies with respect. Our products are being developed to be age specific and to offer a unique appeal to the sense of style of young ladies."
"The Custom Essence perfumers were great listeners," said Geoff Ficke, President of Duquesa Marketing, managing consultants for the Bella Jeunesse project. "We weren't just seeking great scents and fragrance blends, but products specifically built to appeal to the developing fashion style of young ladies. Custom Essence is working from that template."
"Young women respond to style and fashion sensibilities that represent their unique stage in life," said Nancy Ficke, General Manager of Duquesa Marketing. "The scents that we use in Bella Jeunesse sprays, bath and body products must appeal uniquely to active, wholesome juniors. Custom Essence is the perfect partner for Tiffany Fluhme's Bella Jeunesse."
Tiffany Fluhme is the creator of the Bella Jeunesse lifestyle product concept. Her expertise in health, wellness and beauty is extensive and varied. The Bella Jeunesse products will be available in fine stores in late spring 2008.