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B2B Marketing Expert James Anderson Launches New Book On Customer Value Management
Publish Date : 1/14/2008 4:55:00 AM Source : Advertising and Business News Onlypunjab.com
Axios Partners, Inc. today announced its faculty affiliate, Professor James Anderson of the Kellogg School of Management, has launched his new book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Dr. Anderson is considered the world's leading authority on Business-to-Business (B2B) marketing having already written the best selling B2B marketing textbook and numerous Harvard Business Review articles. On Tuesday, January 15, Dr. Anderson will be hosting a book launch in conjunction with the Kellogg Alumni Association on the Kellogg campus in downtown Chicago.
Based on the results of Dr. Anderson's latest research on crafting winning value propositions and managing customer value, Value Merchants defines B2B marketing best practices and provides expert guidance to managers who are facing disappointing sales growth and increasing price pressures. "To gain a fair return on the value their offerings deliver, firms must be able to persuasively demonstrate and document the value they provide customers relative to the next best alternative for those customers," says Dr. Anderson. In Value Merchants, he describes his groundbreaking customer value assessment methodology to provide an understanding of customer requirements and preferences, and what it is worth in monetary terms to fulfill them.
"Dr. Anderson's approach to customer value management has created dramatic results for our clients. For example, we've seen clients increase margins by 25% or achieve 85% penetration in new markets by demonstrating and documenting their superior value," says Eric Berggren, Managing Director. To reflect the success that its clients have had with Dr. Anderson's and other cutting edge methods, Axios has redesigned its website: www.AxiosPartnersInc.com. Copies of Dr. Anderson's book, as well as other publications highlighting best practices in marketing, can be obtained through the Axios website: www.AxiosPartnersInc.com/ideastools.html.
About Axios Partners, Inc.
Axios leads clients to innovate and manage their customer value for revenue and profit growth. Drawing on a network of expert resources, Axios combines highly skilled and experienced consultants with the cutting edge methods to address each client's unique challenges. Axios has developed and implemented highly effective differentiation strategies for clients across a variety of industries, such as financial services, high-tech, energy, health care, telecommunications and industrial products. Axios client results have been highlighted in Fortune, Harvard Business Review and numerous other publications.
For more information, please visit: www.AxiosPartnersInc.com. |
India to chair Phuket tourism meet on tsunami
Publish Date : 1/29/2005 2:01:00 PM
Minister of State for Tourism Renuka Chowdhury has been invited to chair an emergency meeting of World Tourism Organisation at Phuket in Thailand Jan 31 to assess ....
Tamil Nadu tourism poised to pick up post tsunami
Publish Date : 1/29/2005 1:29:00 PM
Despite a loss of Rs.30 million ($685,000) to Tamil Nadu's tourism sector in the wake of the Dec 26 tsunami, the state is fast returning to normal and expects tourist ....
Srinagar airport to go international
Publish Date : 1/28/2005 1:12:00 PM
International flights will soon be able to arrive and depart from the airport at Jammu and Kashmir's summer capital Srinagar, following a government decision Thursday ....
President Kalam's 'Action Plan for Employment Generation'
Publish Date : 1/26/2005 12:44:00 PM
"Everyone has inside of him or her, a piece of good news.
The good news is, that you don't know how great you can be!"
India, Bhutan sign agreement on rail links
Publish Date : 1/26/2005 12:28:00 PM
Travelling to Bhutan, often described as the "last Shangri-La", will become easier when the Himalayan kingdom is linked by a railway network under a landmark agreement ....
National Media Centre to come up in capital
Publish Date : 1/26/2005 12:16:00 PM
The government has approved an outlay of Rs.350 million ($7 mn) for the construction of a National Media Centre here that will serve as a news source and a service ....
Jaipur gears up for third stone exhibition
Publish Date : 1/26/2005 11:18:00 AM
The city is gearing up to host the India Stonemart 2005 international stone exhibition for the third time, with the country said to hold the first position in stone production.
List of Padma awards recipients
Publish Date : 1/26/2005 11:07:00 AM
The following is the list of recipients of the Padma awards announced here Tuesday on the eve of the Republic Day celebrations.
India gears up for the super jumbo
Publish Date : 1/26/2005 10:54:00 AM
India's four main airports are gearing up to lay out the welcome mat for the world's biggest passenger plane, the Airbus A380, when it begins flying next year.
Nepal tour operators woo gay visitors
Publish Date : 1/25/2005 12:45:00 PM
In an effort to boost their sagging business, some enterprising tour operators in Nepal are courting visitors from the gay community.
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