Softonic delivers nearly one million free downloads and more than 70,000 independent software reviews to their massive user base every day. The partnership with Conduit gives Softonic a new channel through which to distribute this content directly to their users in real time, no matter where they are on the Web. The Conduit platform enables Softonic to instantly push new offers or reviews to their users, who can then click right to the content on the website if they wish.

“Conduit provides a fantastic communication channel for us. It optimizes and increases content delivery directly to our users, thus increasing stickiness to our site,” said Tomás Diago, chief executive officer, Softonic International. “Also important in reaching our users is the ability to customize the community toolbars with our branding and to create multiple deployments in each of our audience’s languages, giving us the right combination of flexibility and features that we were looking for.”

The Conduit solution offers the following multilingual features directly from the browser:
Search – Users search for software, in their own language.
Editors’ Picks – In this unique feature that offers users the optimal combination of Softonic’s content and Conduit’s functionality, Softonic announces a top daily recommendation for each operating system.
Feeds (RSS) – Users receive real-time updates on software news for all operating systems.
Translator – Fully-functional translation gadget.
Additional unique components – Users can opt to include other features, such as a pop-up blocker, user-controlled online radio, and the widest pick of cool gadgets on the Web.

“We are excited to partner with a world-class content and download provider like Softonic,” said Ronen Shilo, chief executive officer, Conduit. “Our goal is to help publishers connect with their users in new and innovative ways, and ultimately to deliver a more valuable experience for their customers. Softonic’s savvy user base and content distribution needs map directly to our core competencies. It’s a great match.”

For more information about Softonic’s Conduit-powered solution, visit the insideTonic blog.

The Softonic community toolbars are available for download from the following links: English, German, Spanish and French.

Conduit's community toolbars are completely free and easy to build. Any site publisher or community organization can create a customized toolbar that helps increase user numbers, user engagement and revenue potential by fostering community loyalty and interaction.

To create a community toolbar for your website, visit: www.conduit.com.

About Softonic

Softonic is a subsidiary of the Spanish internet company Grupo Intercom (Barcelona, Spain) and has been offering free software downloads since 1997. In its ten year history, Softonic has become a trusted resource in the European download market and is growing to include a global user base. Softonic is Europe's leading software download portal with nearly one million downloads per day, more than 250 million monthly page views, about 25 million monthly unique users and more than 70,000 software-reviews in English, Spanish, French and German for Windows, Macintosh, Linux, Palm, Pocket PC and Mobile Phones.

About Conduit

Conduit is the leading platform for building online communities via community toolbars. Online publishers can use Conduit to quickly and easily create a free community toolbar to persistently connect with and engage their users via the browser. Consumers can use the myConduit toolbar to search and subscribe with one click to the hottest Web communities. Conduit delivers unprecedented community loyalty and site traffic for over 140,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, RE/MAX, TechCrunch, Blogdigger and small and medium organizations in 220 countries around the globe. Conduit's innovative search monetization model allows the service to be completely free and without adware, malware and spyware.