Ensuring such a unified brand appearance across all online marketing channels can be a challenge, however. The various third-party vehicle listing sites often use different vehicle display formats and colors, so when new or used car dealers import these displays into their own dealership web sites the result is too often a miss-match of colors, type fonts and layouts. This dissonance distracts from a unified, streamlined web presentation.

A leading provider of online vehicle inventory listing and image publishing marketing services, AutoUpLinkUSA knows the importance of branding to its dealership clients. Leveraging AutoUpLinkUSA’s Profit Center web tools, dealers can quickly customize vehicle listing displays to reflect their own web presentation and then import these customized displays directly into their web inventory pages. The result is online listings that create more prominent vehicle displays.

This Profit Center tool also enables dealers to make these customized changes to its vehicle listing displays across most every third-party site supported by AutoUpLinkUSA, with a few mouse clicks.

These templates enable dealers to quickly add, delete or modify borders, header images and alignment, background color, font type and size, vehicle images and sizes, dealership and personnel images, and dealership description copy, along with various buttons and links. It also enables the dealer to add or modify information about the Internet sales staff, and change the display language to Spanish or English.

“These customizable templates not only help dealers create unified branding across all online marketing channels, but their simplicity helps the Internet staff ensure brand consistency fast so they have more time for their main responsibility -- replying to online leads and setting in-store appointments for those customers,” notes Mike Baker, president of AutoUpLinkUSA.

AutoUpLinkUSA is a leading inventory data and vehicle image acquisition, management and online publishing company. It is in business to help car dealerships market and sell more vehicles online. The company’s superior products, in-dealership service and product concern resolution help more than 1,400 AutoUpLinkUSA dealership customers in 34 states drive more revenue from their inventory. The company’s attractive window sticker and compliant Buyers Guides services help dealers present attractive, accurate information about every used vehicle on the dealer’s lot, as well. AutoUpLinkUSA is headquartered in Minneapolis, MN. www.autouplinkusa.com.