Asparity Decision Solutions, a leading provider of health care benefit decision support and data solutions, announces the hiring of Mike Roban as Vice President of Sales. In this role, Mr. Roban is a member of Asparity’s management team and is responsible for all sales efforts to help the company achieve its business objectives.
Mr. Roban is a recognized industry veteran with over 20 years of experience in health services, holding several key executive positions with Health Management Corporation, Matria Healthcare, and International S.O.S., Inc. Mr. Roban also served in leadership positions at Coca-Cola Company, where he headed several sales teams and programs. Mr. Roban earned his bachelor’s degree in business administration from the University of Montana in Missoula.
“Asparity has become the authority on health plan performance for both consumers and suppliers given our unique approach to decision support and extensive data on consumer behavior,” said Colleen M. Murphy, Asparity’s President and CEO. “Mike’s experience in health care and consumer products, as well as his commitment to driving change is perfect for today’s marketplace. We’re thrilled that he’s chosen to join Asparity.”
“I am very excited about Asparity. With its proven technology and management team, Asparity answers the demand for better consumer decisions and robust consumer data,” Roban stated, “We can help change the way business manages its health care benefits.”
About Asparity Decision Solutions
Asparity provides decision support and data solutions for the management of health care and employee benefits. The company owns patented technology in conjoint analysis and advanced software applications that it delivers directly to corporate clients and through strategic partners. The company is headquartered in Durham, North Carolina. To find out more, please visit www.asparity.com.