Univision, the country’s premier Spanish-language television network, and Todobebé Inc., the leading multi-media company dedicated to the adventures of childrearing, announced today an agreement to produce “ˇViva la Familia! de Todobebé” (Hooray for Families! from Todobebé), a new program all about and targeted to mothers and young families.
This one-hour program, to be broadcast each weekend, mixes humor, entertainment, “reality” segments, interactivity, and lots of surprises to impart important information to families about babies and childrearing. It also marks the return to television of megastar, and recent new mom, Aracely Arámbula as host and executive producer.
“The news that ‘ˇViva la Familia! de Todobebé’ would be broadcast by Univision filled me with joy because I really feel at home here,” remarked Arámbula. “It’s so satisfying to see that our format was so enthusiastically embraced by both the network executives and sponsors, as well. I hope that the show becomes a favorite among viewers.”
“ˇViva la Familia! de Todobebé” hopes to capture the hearts of its audience with humor and emotion-filled segments of making dreams come true for deserving viewers through hidden cameras, complemented by advice and helpful tips from experts. Joining Aracely Arámbula as co-hosts will be the editor and founder of Todobebé, Jeannette Kaplun, and actress Karen Martínez.
“Univision is a family network,” said Alina Falcón, executive vice president and operating manager of the Univision Network. “This new show will provide another strong connection with our viewers by offering a family program that not only provides the information that’s so important to new mothers and young families, but does so in such an innovative and entertaining way. And it will also provide advertisers with a powerful new platform to reach such a highly engaged group of consumers.”
According to Gillian Sandler, CEO of Todobebé: “Our partnership with Univision opens a historic door for viewers and advertisers to be a part of the content that makes up the heart of Todobebé. We look for opportunities to change lives and bring miracles and humorous situations to TV that celebrate the adventures of parents drawing from the experiences of millions of mothers, fathers, grandparents, aunts and uncles, siblings, and everyone who loves children.”
About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
About Todobebé Inc.
Todobebé, the leading multi-media company dedicated to the adventures of parenting, is a multimedia company that includes Emmy nominated content and programs such as: ˇViva la Familia! de Todobebé the only network Spanish language TV show on parenting in the U.S. on Univision and via Televisa in Mexico; Todobebe.com, the #1 Internet destination for Spanish-speaking families expecting and raising babies since 1999; Todobebé radio capsules syndicated via ABC Radio Networks, and Todobebé radio shows distributed in South and Central America; Todobebé Magazine distributed in the top newspapers in the United States; Todobebé ˇViva la Familia! the largest multimedia celebration and national party all around babies and parenting; The Todobebé Book, the parenting guide for babies 0-12 months published by Harper Collins-Rayo; and Todobebé Parenting Tips, airing hourly in stores nationwide in the US via the Premier Retail Network, and in hospitals in Mexico via Canal Angeles. For more information, please visit, http://client.todobebe.com/corporate.