The least healthful products were “spirits,” defined as bourbon, vodka, rum, and scotch. Only 3.4% of participants identified “spirits” as healthy. Also at the bottom was beer, believed to be healthy by only 5.3% of respondents.

Methodology

Decision Analyst’s Health and Nutrition Strategist™ survey is conducted online using its American Consumer Opinion® panel (www.acop.com). The survey is based on a nationally representative, statistically balanced sample of 4,087 American adults, conducted on a continuous basis each year. The margin of error is less than 2 percentage points. The Health and Nutrition Strategist™ is a massive, integrated knowledge base of food and beverage consumption, restaurant usage, health habits, and nutritional trends.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com), based in Dallas-Fort Worth, is a leading international marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 30-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical and pharmaceutical, utilities, and e-commerce industries. In addition, Decision Analyst owns and operates the American Consumer Opinion® online panel, which has more than seven million participants and is one of the largest such panels in the world