The number one alternative, must-have holiday gift for kids this holiday season is free to parents and cannot be found in any shopping mall or discount store. It is simply the gift of time. The Nintendo Wii or latest Harry Potter DVD from Santa is not what adult-children later talk about with their therapists. They talk about how much or how little their parents played with them or helped on special projects throughout their life.

Thanks to the vision of Cherie Aarts Coley, founder of Poloppo wearable art by kids, it's easy for parents to give the gift of time while energizing a young child's imagination. Launched in December 2007, the new Poloppo Gallery, an on-line community for aspiring child artists as young as 3 years old, provides the first of its kind of place where children are encouraged to draw whatever is in their wildest dreams, upload it to the website and share it with the other children artists around the world. Kids love to share their art with other artists and especially love spending time with mom, dad, brother or sister.

This winter Poloppo presents an exciting challenge that will make it even more interesting for parents to actively teach their children. The 2007/2008 Poloppo Gallery challenge for kids is to draw their favorite endangered species and submit it for a chance to win a place in the upcoming designer line of apparel. Winners receive recognition on the website, treasured memories to last a lifetime and cash royalties from all sales displaying their art. The first 20 submissions received before January 15th will receive a free t-shirt of choice.