CapMed (http://www.capmed.com), a division of Bio-Imaging Technologies, Inc. (NASDAQ: BITI) and provider of interactive personal health management solutions, today announced the launch of icePHR Mobile, an in-case-of-emergency PHR (personal health record) technology that gives consumers access to important medical information through their mobile phones. CapMed will showcase icePHR Mobile and its new onlinePHR at HIMSS 2008 in Orlando, Florida, Feb. 25-28, 2008, at Booth #3579.
By making emergency/medical contacts, known allergies, immunization records and other key information accessible though cell phones, icePHR Mobile gives consumers an easy, convenient way to obtain information on themselves and up to 10 family members in emergency situations. icePHR Mobile is part of CapMed’s suite of integrated personal health management solutions, which include onlinePHR, Personal HealthKey, and icePHR Online. All are designed to empower consumers to become active partners in their health and wellness.
“Utilizing cell phones, which a majority of Americans now carry wherever they go, is another way CapMed is working to make PHRs personal and actionable for consumers,” said Wendy Angst, CapMed’s general manager. “CapMed’s objective is to provide truly portable, consumer-centric PHRs designed to achieve results and engage consumers. Putting personal health records at the fingertips of consumers, especially in the event of emergencies, are one way CapMed achieves that objective.”
CapMed’s icePHR Mobile works with most major cell phone brands (integration with Apple’s new iPhone® is in development). Consumers can register for and purchase icePHR Mobile at www.icePHR.com ($2.95 per year/per family) as an extension to CapMed’s icePHR Online or onlinePHR products ($9.95 and $19.95 per year/per family, respectively). These products are also available on Microsoft’s HealthVault™ (www.HealthVault.com), for which CapMed provides core PHR technology. By using the icePHR online wizard, consumers can identify important health information for themselves and up to 10 family members that they would like to make available in the event of an emergency. After purchasing the product, consumers receive a personalized wallet access card that includes a Web address unique to that individual for accessing the emergency information, as well as user-selected emergency information printed on the back of the card and the user’s photo. Consumers can update their information online at any time and pay a small fee for additional access cards. icePHR Mobile enhances the availability of emergency information by providing first responders with immediate access to emergency medical information from a consumers cellular phone.
“We live in a highly mobile society, where people often seek medical treatment across different healthcare organizations in varied geographies, making it difficult for caregivers to get a complete medical history for patients,” said Peter Neupert, corporate vice president for the Health Solutions Group at Microsoft Corp. “Built on Microsoft HealthVault, CapMed’s icePHR Mobile enables on-demand access to integrated health information, breaking down the barriers to quality care that persist in such a fragmented industry, and ultimately enabling life-saving decisions.”
HealthVault is a free Web-based platform designed to put people in control of their health data. It helps them collect, store and share health information with family members and participating healthcare providers, and it provides people with a choice of third-party applications and devices to help them manage things such as fitness, diet and health. HealthVault also provides a privacy- and security-enhanced foundation on which a broad ecosystem of providers – from medical providers and health and wellness device manufactures to health associations – can build innovative new health and wellness management solutions to help put people in control of their and their family’s health.
“icePHR Mobile provides a practical, easy way for everyone to have critical health information available when and where it’s needed,” Angst said. “icePHR Mobile gives consumers the peace of mind of knowing that their emergency medical information is available at anytime and in every possible location.”
About CapMed
CapMed, a division of Bio-Imaging Technologies, Inc., is the cornerstone of Bio-Imaging’s Personal Health Management Division. CapMed is the leading provider of personal health management solutions for hospitals and health systems, providers, managed care, employers, and pharmaceutical companies, with more than 600,000 distributed to date. These solutions enable patients to monitor and manage their health and to improve communications with care providers, ultimately improving outcomes and reducing costs of care and are available in multiple formats: onlinePHR, icePHR, icePHR Mobile, desktopPHR, and the Personal HealthKey. CapMed offers custom development to organizations who want to add unique or proprietary capabilities to the platform. For more information on the CapMed Personal Health Management Solutions, please visit www.CapMed.com.
Bio-Imaging Technologies, Inc. is a healthcare contract service organization providing services that support the product development process of the pharmaceutical, biotechnology and medical device industries. The Company has specialized in assisting its clients in the design and management of the medical-imaging component of clinical trials since 1990. Bio-Imaging serves its clients on a global basis through its Core Labs in Newtown, PA, and Leiden, The Netherlands, along with business offices in PA, MA, The Netherlands, Germany and France. Through its CapMed Personal Health Management Suite, Bio-Imaging provides its Personal HealthKey™ technology, the Personal Health Record (PHR) software, and CapMed Patient Portal allowing patients to better monitor and manage their health care information. (www.bioimaging.com)