thinkingVOICE, a leader in pay per call advertising and call tracking services, today announced that it has launched an enhanced application that is a breakthrough for performance marketing. It's the first service that embeds click to call capability and referral tracking into a web form and can be used at an advertisers website or within interactive ads.
This innovative, simple to implement, CallBeacon(TM) technology identifies the origination of phone leads thereby enabling affiliate networks to access conversion, performance and revenue tracking.
"Our customers naturally want more leads, but feedback from recent surveys show that tracking call origination was of utmost importance to access the ROI for ad spending and partner relationships," says DC Cullinane, Founder and CEO, thinkingVOICE Networks. "Whether marketing with Google AdSense, Yahoo Search Marketing, Commission Junction, Linkshare Network, Valueclick Media, or other ad solutions, thinkingVOICE new CallBeacon(TM) provides spending and conversion metrics for leads by phone. This opens a new era of performance marketing, a turnkey solution whereby advertisers may pay for calls driven by their affiliate networks and better understand marketing ROI".
"We have been looking for an integrated solution for our website that we can customize and gives us the ability to identify which ads are driving phone calls," says Adam Mishcon, First Vice President, Commercial Direct. "We are excited about the level of customization and tracking thinkingVOICE's new CallBeacon(TM) solution provides and look forward to using their technology and services to keep our call center busy."
The most innovative aspect of thinkingVOICE CallBeacon(TM) is that web to phone interactions are coupled with online marketing activities, at a very detailed level. The beacon capabilities enable this data to be shared across partners quickly so that relationships and advertising methods may be further optimized and refined. Advertisers using thinkingVOICE CallBeacon (TM) may now identify, track and compensate any online partner for driving a phone call.
According to research firm The Kelsey Group, the market for pay per call advertising will more than double each year for the next five years with revenues reaching $3.7 billion by 2010. Call tracking is core to the success of pay per call advertising as evidenced by AT&T's announced acquisition of Ingenio this week.
The thinkingVOICE platform is a full service Click to Call and ad management system with the unique capability to drive, administer, and track Pay Per Call advertising from offline and online campaigns.
About thinkingVOICE
thinkingVOICE is a leader in the Pay Per Call market. Over 60,000 advertisers and local merchants use its platform to drive leads via phone at their websites, emails, and across the thinkingVOICE advertising network. The Company partners with online and offline media companies such as Valueclick Media, Jingle Networks and Clear Channel Outdoor, to provide a unified platform for the syndication of Pay Per Call Ads across multimedia channels. CallActivator(TM), the company's live voice call back on demand application, provisions toll free and local calls. Its Pay Per Call lead generation service, AdActivator(TM), works on a similar premise to Pay Per Click advertising. Advertisers sign up here: http://thinkingvoice.com/
About Commercial Direct.
As a subsidiary of Bayview Financial, L.P., Commercial Direct offers a direct-to-borrower commercial mortgage origination program. Commercial Direct is exclusively dedicated to meeting the requirements of small business owners and real estate investors with financing needs ranging from $100,000 to $4 million. In this unique market, Commercial Direct extends Bayview's portfolio of loan offerings directly to borrowers throughout the country. For more information, visit www.commercialdirectloans.com