One of the most common mistakes adwords marketers make is linking from their ad directly to a sales page. If you want to win at adwords, you need to learn to PRE-sell. Those who do, find there’s an immediate jump in their profits.
What is “pre-selling” about? This is what it means.
- When people click on your ads, don’t let them arrive at the merchant’s sales page. Build a page of your own and link your ad to that. Of course the page you build will contain your affiliate links to the merchant’s sales page.
- Use this page to give your visitors a lot more information about the product. Tell them exactly why they should buy the product and what it will do for them.
- Make it personal. Help your visitors to feel you see them as real people, not as sales fodder. Imagine what the particular problem, need or desire is that caused them to search on that term in the first place, and establish common ground with them. The stronger the bond you can form with them, the more likely they are to trust you and accept your recommendation.
- Be honest. Present both sides of the product or service. Write your copy as if you were giving an honest appraisal or review, not a hard sell. Your customers know perfectly well that no product or service is perfect. They only want to be assured that the benefits TO THEM outweigh any downsides. This way your recommendation will carry so much more weight. If you want to win at adwords, you must be able to establish trust.
- Always remember it’s the merchant’s job to sell, not yours. DON’T just reproduce what’s on the sales page. If visitors click on to the sales page and see it all again, it will certainly turn them off! Your job is put them in the mood for buying. Then the sales page will easily be able to close the sale.
You may feel that once someone has clicked on your ad, it’s better to get them to the sales page as soon as possible. But not so. It has been proved over and over again that pre-selling gets better results – PROVIDED it’s done properly. If you want to win at adwords, this is one surefire way to do it. So few people have understood this concept that it will put you miles ahead of the competition.