Hardware Zone Pte Ltd ("Hardware Zone"), a wholly-owned subsidiary of SPH Magazines Pte Ltd, has renamed its Search Engine Marketing (SEM) unit as "clickTRUE". With this re-branding, it hopes to strengthen itself as a leading service provider of Pay Per Performance online advertising.

SEM is a rapidly growing industry. It helps clients reach out to potential customers by placing their ads in search engine result pages. These ads work on a pay per click model -- advertisers only pay when their customers click on their ads and visit their website. In the US alone, revenue of SEM for the first nine months of 2007 was $15.2 billion, a 26 percent jump over the $12.1 billion amassed during the first nine months of 2006.

clickTRUE offers a whole slew of services that help advertisers capture the limitless market available on the internet. It gives the client's websites page one visibility on an impressive list of search engines which includes Yahoo!, Google, MSN Live Search, as well as Chinese search site Baidu. It also offers ad placements on social networking sites Facebook and Friendster, and others like YouTube, Hardware Zone and SPH Magazines web properties.

To deliver true value, a policy of neutrality will be adopted in online media and search engines for all clients. Consultancy and implementation services will also be provided. Clients will be given advice on how they could structure and optimise their websites, be provided with recommendations on the appropriate online media they should use and the advertising messages they could adopt, and given full campaign management support and results tracking analysis.

The new website will be launched in mid-February, and viewed at www.clicktrue.com.sg. clickTRUE boasts a strong portfolio of clients that includes Fujitsu, Nokia, Nikon, and HSBC, among many others. clickTRUE aims to service mainly media agencies, MNCs, mid-sized companies and SMEs.

The re-branding follows an exciting year of strong profits, increasing sales revenues, and rising popularity among advertisers. The SEM unit turned profitable within six months of conceptualization, achieving double digit growth quarter to quarter in 2007 alone. Marketers realised the advantage of SEM when they saw how effective their advertisements were in connecting with their target audiences.

"It has always been our strategy to harness the internet to reach out to advertisers and readers. This re-branding is a step forward to illustrate our commitment into the pay per TRUE performance arena," said Jackie Lee, CEO of Hardware Zone.

SPH Magazines' CEO, Mr Loh Yew Seng adds, "The SPH Magazines Group always believes that to live up to our vision to be a world class Publisher of Choice, we must always embark on new initiatives to meet the diverse needs and interests of our readers, viewers, advertisers and business partners. We hope that with the new offerings through clickTRUE, we can further amplify our connection with our users."

About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.
SPH Magazines' established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) is consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.

About Hardware Zone Pte Ltd (HWZ)
As the leading IT media company in Asia, HWZ is a provider of marketing channels and services to the information communications, technology and interactive entertainment industry. Hardware Zone Pte Ltd publishes prolific IT magazine titles across Asia, namely HWM, GameAxis® Unwired and PHOTOVIDEOi™, operating in Singapore, Malaysia, Thailand, Philippines, Indonesia and Australia along with popular online portal www.hardwarezone.com®; which has to date, a monthly viewership of more than 35 million page impressions. Capitalising on its editorial strength and creative marketing strategies, Hardware Zone Pte Ltd offers to marketers integrated media solutions and effective reach to IT consumers via our magazines, Internet products, research, direct marketing services, education and training, as well as events management.
URL: http://www.hwzcorp.com