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Waterfront Media to Serve as Drugs.com’s Advertising Representation
Publish Date : 10/30/2007 10:34:00 AM   Source : Advertising and Business News Onlypunjab.com

The Everyday Health Network (www.everydayhealth.com), published by Waterfront Media (www.waterfrontmedia.com), announced today that Drugs.com has joined the Network. Drugs.com, which attracts 3 million monthly unique visitors, is the leading source of clinical drug information online, providing advice on over 24,000 prescription drugs and over-the-counter medicines for consumers and professionals. As part of the multi-year partnership Waterfront Media will serve as Drug.coms official advertising representation.

We are thrilled to add Drugs.com to the Everyday Health Network. The partnership with Drugs.com both increases the overall number of visitors to the Network to more than 12 million users per month and helps us better serve the needs of our growing advertiser base. Since Everyday Healths inception, advertisers, like Pfizer, AstraZeneca, and Novartis, have relied on the fact that our users are serious about improving their health online. Accessible drug information for Everyday Health consumers not only increases our advertisers reach, but also gives them an opportunity to place more targeted campaigns," said Waterfront Media CEO and Co-founder, Ben Wolin.

Drugs.com is very excited to join the Everyday Health Network. Working with Waterfront Medias sales force which had the momentum to drive one of the most successful launches in online history will ensure that Drugs.com continues to realize even more growth in terms of both site traffic and advertising revenues, said Philip Thornton, CEO and owner of Drugs.com.

It is only natural to have the number one trusted online provider of drug information join our efforts to help our users find the resources they need to proactively manage their medical conditions," added Mike Keriakos, Waterfront Medias President and Co-founder. We welcome Drugs.com to the Network and look forward to aggressively providing a host of new and highly targeted opportunities to our ever-growing family of advertisers.

About Waterfront Media and The Everyday Health Network

The Everyday Health Network is published by Waterfront Media, the largest privately held online health company. One of the largest and the most rapidly growing online health properties, the Everyday Health Network receives over ten million unique users per month; it is also the fourth largest destination for women on the Web. Through its network of sites, including the flagship EverydayHealth.com, Waterfront Media enables consumers to manage their health online and make positive life changes through unique interactive features and personalized advice, tools, and online communities. For more information, please visit www.waterfrontmedia.com.

About Drugs.com

The Drugs.com Web site is published by the Drugsite Trust, a privately held trust operated by a dedicated team of pharmacists and medical writers. Drugs.com is the largest and most comprehensive drug information resource on the web with over 3 million unique visitors per month. Providing free, independent, peer-reviewed, objective and up-to-date drug information at both consumer and professional levels, Drugs.com empowers patients and caregivers to take charge of their health and be more informed than ever before.



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