Adapt SEM is a full-featured software application which helps marketers better manage and systematically improve their paid search campaigns, including automated performance analysis, bid management, competitive research, and ad text testing and optimization. "Adapt SEM simplifies search advertising for the average marketer, helping them manage and optimize their PPC campaigns more effectively," stated Michael Harris, Adapt CEO. "With the Test Drive, customers can now get their 'hands-on-the-wheel' and experience the benefits of our SEM service before committing to our very affordable monthly subscription."

The Adapt SEM Test Drive allows marketers to try out the key automation and PPC management functions which are available in the paid version of Adapt SEM. No software installation is required. To access the Test Drive, a marketer simply provides the login information for their existing PPC campaign(s) on Google AdWords or Yahoo Search Marketing, along with the goal for their campaign, such as their target cost-per-acquisition or cost-per-click. Adapt SEM then automatically retrieves their campaign data and, unlike a generic software demo, provides specific recommendations for optimizing that particular campaign to the marketer's goal.

Test Drive users can activate the paid version of Adapt SEM at any time. Adapt SEM is available for both in-house marketing campaign managers, as well as Agencies, starting at a low, flat fee of just $199/month. To register for a free 7-day Test Drive, visit http://www.adapt.com/lp/testdrive1.

About Adapt
Adapt Technologies, Inc. offers powerful pay-per-click (PPC) management software to help both marketers and agencies manage and improve PPC campaigns more effectively. Adapt SEM is an economical suite of web-based applications for PPC management, offering features such as automated analysis, bid management, and ad optimization. Adapt SEM is available on-line for a low, flat monthly fee starting at only $199/month with no long-term commitments. Visit http://www.adapt.com to get more information or register for a free demo Webinar.