Award-winning Voice 2.0 company Talkster (www.Talkster.com) announced today a strategic partnership with advertising services firm VoodooVox™ to ad-enable Talkster calls around the globe. Through this partnership, Talkster’s Free World Dialing™ will leverage the VoodooVox In-Call Network to deliver unlimited long distance, international, and group calls from any mobile phone for the cost of a local call
The VoodooVox In-Call Network will deliver interactive advertisements directly into the call stream of Talkster’s long distance, international and group calls, adding significant call inventory to the more than 250 million calls the VoodooVox network is already supporting today. These calls provide a unique venue in which advertisers can deliver compelling audio messages directly to the ears of an engaged targeted audience. Campaigns can be monitored and tracked 24x7, and can be modified on demand, providing brands and marketers a new highly effective way to target and engage mobile consumers.
“Our rapidly growing mobile user base has told us loud and clear that the more relevant and targeted the advertisements are that we deliver in support of their free calls, the more satisfied they are with our service, and the more they want to use it,” said Talkster President, Jim Ferguson. “The VoodooVox In-Call Network is a perfect solution, giving advertisers the ability to target their mobile marketing programs geographically, and delivering more relevant ads to our users placing calls. Truly a win-win for everyone involved.”
“Our mission is to make telephony free,” said J. Scott Hamilton, President and CEO of VoodooVox. “Talkster is a perfect example of an ad-supported phone service that works for all parties, from any kind of phone.”
“This partnership makes ideal sense from a business standpoint,” adds Hamilton. “Marketers get access to Talkster’s attractive mobile client base, which in return enjoys a premium telephony service for the cost of a local call, which in many cases is free. We fully expect our partnership with Talkster to be a profitable one.”
Consumers can use Talkster’s Free World Dialing service today by visiting http://free.talkster.com from any mobile phone browser, from www.Talkster.com on the Web, or from http://i.talkster.com from an iPhone. At the site, callers simply enter their name and phone number, along with the names and phone numbers of the person or persons they want to call. Talkster assigns callers a free local Talkster number which can be saved in the phone’s address book and used anytime to talk for free.
About VoodooVox
VoodooVox™ is an advertising, technology, and services firm that has created an international marketplace for In-Call Media. We enable the creation and delivery of interactive audio media into the massive telephony market. VoodooVox has developed technology that combines web marketing techniques with the unique qualities of the phone network. VoodooVox is backed by venture capital investors such as Apax Partners, Steamboat Ventures (The Walt Disney Company), Softbank Capital, and Village Ventures.
About Talkster
Talkster’s award-winning voice technologies are revolutionizing ad-supported telephony with a fully sustainable mobile advertising supported business model which benefits both callers and advertisers. Talkster’s Free World Dialing™ is the only service for making long distance, international, and group conference calls from any type of phone, on any network, for the cost of a local call. For more information visit Talkster on the Web at www.Talkster.com, from your mobile phone at http://free.talkster.com, or from your iPhone at http://i.talkster.com.