Active Athlete, Inc., an online media company that connects advertisers with sports enthusiasts, today announced it has acquired GolfBuzz, Inc., the developers of innovative publishing tools and technologies dedicated to the golf community. Active Athlete plans to extend the GolfBuzz technology across all of its sports channels, enabling publishers and brands to more easily connect their audience with other like-minded people, desirable information on their passion, and associated products and services.
The acquisition of GolfBuzz is part of Active Athlete’s strategy to bring its more than 180 sports-specific publishers and brand advertisers a complete set of solutions that will help grow loyalty, and further engage their digital audience.
“This is a significant milestone in our company’s relatively short history,” said Robert Tas, CEO of Active Athlete. “By acquiring GolfBuzz, we combine our proven online advertising expertise with a solid technology platform, giving our publishers and brands even more ways to connect with—and grow—their online communities.”
GolfBuzz’s intuitive technology will further enable Active Athlete’s publishers and brands to bring together people via community functionality (Personal Profiles, My Courses, GameTracker, Messaging, Friends, Blogs, Forums and Photo management), information via built-in discovery utilities (Course Finder, Course Comparison, Course Reviews, Point-to-Point Driving Directions) and products and services via widgets, classified engines and more.
“Using these types of innovative tools to create more connection points on publisher and brand sites strengthens our ability to reach the target audiences, increase page views and, ultimately, create greater opportunities and improve ROI for our customers,” said Tas. “What’s more, we will extend this proven technology to virtually any community of sports enthusiasts, from endurance athletes and adrenaline junkies to outdoor enthusiasts, team players, country clubbers and general fitness buffs.”
“Active Athlete is a strong, growing company with very talented, passionate professionals who, just like us, are dedicated to the sports they love,” said Patrick Coulson, CEO of GolfBuzz. “We are extremely eager to successfully extend our knowledge of technology and social media tools into a variety of sports, in line with Active Athlete’s vision.”
As of November 2007, Active Athlete was ranked #10 overall by comScore’s Web sports sites/networks. Propelled by the growth of their publisher base and the rise of vertical sports sites, Active Athlete’s uniques have increased 20-fold to 18 million since January 2007.
About Active Athlete
Active Athlete is a digital sports media and technology company which represents the buying power of sports enthusiasts and their fans. The Company uses proprietary technology, enhanced targeting and deep domain expertise to connect brands to millions of highly-engaged consumers looking for sports-related people, products and information online, via Active Athlete's 180+ content rich destinations