Internet Brands, Inc. (NASDAQ:INET), a leading Internet media company that operates community and e-commerce websites, today announced the acquisition of nine websites in the company’s automotive and leisure categories. The acquisitions include eight online auto enthusiast communities and a leading site for dog owners and lovers.
The newly acquired sites contributed to increasing the company’s monthly unique visitors to 29.1 million and monthly page views to 435 million in January 2008. This compares to 26.8 million unique visitors and 343 million page views in December of 2007.
“These sites strengthen our position as a leader in vertical websites and online communities,” said Bob Brisco, President and Chief Executive Officer of Internet Brands. “Our common platform benefits users, streamlines operations, and gives advertisers access to huge audiences in key demographic categories.”
The eight automotive sites will be integrated into the Internet Brands automotive category, consisting of more than 35 community-based auto enthusiast sites that span most major makes and models. The company believes it owns and operates the largest group of automotive enthusiast sites on the Internet, having attracted more than 20 million visitors in January 2008. The company’s sites include AudiWorld.com, ClubLexus.com, CorvetteForum.com, Ford-Trucks.com, MBWorld.org, MustangForums.com, and ScionLife.com.
The newly acquired automotive websites are:
6SpeedOnline.com and Rennlist.com, two leading Porsche enthusiast sites
G35Driver.com and MyG37.com, focused on past and present generations of the Infiniti G-series
My350z.com, for enthusiasts of the current-generation Nissan 350z
ZDriver.com, dedicated to all generations of the Nissan Z-car
NorthAmericanMotoring.com, a community for enthusiasts of the North American version of the MINI Cooper
ScoobyNet.com, an international Subaru-focused community with an emphasis on all generations of the Impreza model
Internet Brands has also acquired PuppyDogWeb.com. The site is one of the largest content providers for dog lovers and includes listings from thousands of private dog breeders across the United States. The site joins the company’s leisure category, which includes community and ecommerce sites that are leaders in leisure activities such as cycling, boating, hunting, equestrian, and travel photography.
About Internet Brands, Inc.
Los Angeles-based Internet Brands, Inc. (NASDAQ:INET) is a leading Internet media company that operates community and e-commerce web sites in automotive, travel and leisure, and home related categories. With a flexible and scalable platform, Internet Brands operates a rapidly growing network of 55 principal Web sites that are often leaders in their categories. Internet Brands was founded in 1998 as CarsDirect.com and added the parent company name of Internet Brands in 2005